Peter Russo is a Colorado-based outdoor industry consultant and founder of Alpine Ridge Strategy Group, a boutique firm that partners with emerging outdoor brands and adventure tourism companies. He specializes in operational strategy, brand positioning, and sustainable growth planning. With a background in business development and supply chain management, Peter spent eight years in operations leadership roles within the outdoor apparel and equipment sector before launching his consulting practice. His work focuses on helping companies scale responsibly while maintaining strong environmental and community values. Based near Boulder, Colorado, Peter combines his professional expertise with a deep connection to the outdoors, bringing practical, experience-driven insight to the businesses he supports.