Sustainable Supply Chains in the Outdoor Apparel Industry
When I first started working in the outdoor apparel industry, I was drawn to the passion behind the products. These were not just jackets and backpacks. They were tools that helped people connect with mountains, rivers, forests, and open space. The irony, of course, is that making those products can sometimes harm the very environments […]
Scaling Outdoor Startups Without Losing Brand Authenticity
When I started working with outdoor startups, I noticed a pattern right away. Most founders are deeply passionate about what they are building. They care about the environment. They care about their community. They care about quality. The brand usually begins around a campfire idea or a frustration with gear that did not perform the […]